FAST LOVE ON THE MENU AT BURGER KING®

3^rd December 2004: To celebrate the launch of its new Spicy TenderCrisp^TM chicken sandwich, BURGER KING® is partnering OriginalDating.com, London’s number 1 Speed Dating company, to hold the first ever speed dating event to take place in a fast food restaurant.  ‘Fast Love’ will be trialled at BURGER KING®’s Regent Street restaurant this Saturday, 11^th December, at 2.00pm.

“There would seem to be no better place to find love in the fastest time possible,” comments BURGER KING®’s Heidi Gracie.  “With the new TenderCrisp you can spice up your love life safe in the knowledge that you won’t get stuck with a blind date for a five course meal when you know after the starter that it’s a no go. You will meet like minded people of your own age who, most probably, will be the people you would choose as your friends anyway.”

The event will be hosted by www.OriginalDating.com on behalf of BURGER KING® and its director, Andrew Summersgill, is delighted at having found a new partner: 

“Our organisation offers 20 to 35 year olds speed dating services which are normally held at high end London bars, but BURGER KING®’s target audience directly matches ours so we thought we’d see if we can put fast love on their menu.  We’ve got a great success rate in helping people to find love – this time, though, it will be quicker than ever!”

‘Fast Love’ will follow the same format as traditional speed dating events, although all potential suitors will be given a Spicy TenderCrisp^TM Chicken meal to help spice up proceedings.  If the speed dating trial is successful, then BURGER KING® will consider rolling it out in the New Year to other city centre locations such as Manchester, Birmingham, Edinburgh, Glasgow and Bristol.

The event is open to anyone and people can register in advance at www.originaldating.com or on the day itself. 

For more information please contact

James Crawford, Euro RSCG Leedex, 0161 236 2277 / 07793441686

Olivia Gourlay, Euro RSCG Leedex, 0161 236 2277 / 07736717746

Heide Gracie from BURGER KINGâ and Andrew Summersgill from www.originaldating.com are available for interview.

Filming will be facilitated on the day.

Notes to journalists:

·        To find your nearest BURGER KING® please log on www.burgerking.co.uk

·        About BURGER KING® Corporation
The BURGER KING® system operates more than 11,200 restaurants in all 50 US states and in 62 countries and territories around the world. Ninety percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.

·        BURGER KING® Holdings, Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners.  In fiscal year ending June 30, 2004, BURGER KING® Corporation had system-wide sales of $11.1 billion. To learn more about BURGER KING®, please visit the company’s website at www.burgerking.com.

     A deposit of £5 to Original Dating will be required on booking.  This is fully refundable on arrival.